What Knowme is
A place to write down your travel preferences once, then hand them to whoever needs them.
Hotels ask what kind of pillow you want. Airlines ask about meals. Restaurants ask about seating. You answer the same questions over and over, and the answers vanish the moment the trip ends.
Knowme keeps those answers in one spot. You set your preferences, and you get a link and a QR code to share them. The people you share with don't need an account — they open the link and see what you care about.
There's a second half to it. When you stay somewhere or fly somewhere, you can rate what you actually got. Those ratings build a picture of what each place really delivers, separate from whether anyone liked it.
The app has four tabs: Preferences (your Must Knows and each category), Share, Places (reviews and what's around you), and Settings. This page walks through each one.
Accounts and signing in
Create an account
Open the app and pick Create account. Enter your email address and choose a password between 10 and 200 characters. We'll email you a confirmation link. Tap it and you're in.
You can't log in until you've confirmed. The link is good for 24 hours. Missed it? Just try to Log in with your email and password, and we'll send a fresh one.
To come back later, pick Log in with the same email and password.
Passwords
Forgot yours? On the log-in screen, choose Forgot your password? and enter your email. We'll send a link that lets you pick a new one. It works once and expires after 15 minutes. We never email your password itself, because we can't read it.
There's no separate "change password" setting. To change it, log out and use Forgot your password? the same way.
Setting a new password logs you in on that device and logs you out everywhere else. So if you think someone else got into your account, a reset kicks them out.
Made your account before Knowme had passwords? Enter your email on the Log in screen with anything in the password box. We'll email you a link to set a real one.
Password managers work here. When you create an account or set a new password, 1Password, iCloud Keychain and similar tools should offer to save it, and to fill it in next time. The saved item is named after the site (Knowme) with your email as the username.
This is a preview build. Don't store anything you'd mind losing, and see Preview-build limits.
Staying signed in
A session lasts 30 days in the browser you used. After that, sign in again. Log out sits at the bottom of the Profile tab and ends the session right away.
Sessions are per browser. Signing in on your phone doesn't sign you in on your laptop. Resetting your password ends every session except the one you reset from.
↑ Back to topPreferences
The heart of the app. These answers are what a share link carries.
Open the Preferences tab. A row of category buttons runs across the top — swipe it sideways on a phone. Pick one and its questions appear below.
Every answer saves on its own, a moment after you set it. There's no Save button, and no way to lose work by leaving the screen. The line under the heading counts how many you've answered in the category you're looking at.
Answering everything isn't the goal. Answer what you actually have an opinion about and skip the rest — a blank answer is treated as "no opinion", which is different from "I don't want it".
The five categories
| Category | What it covers |
|---|---|
| Hotels | Bedding, bed firmness, room lighting, bathroom fittings, noise, temperature control, breakfast, staff, value |
| Airlines | Seat comfort and pitch, cabin service, food and drink, entertainment, Wi-Fi, boarding, baggage handling, value |
| Restaurants | Food quality, menu range, dietary handling, seating and space, sound level, service pace, value |
| Bars & cocktail services | Drink quality, bartender skill, range behind the bar, seating, sound level, snacks, value |
| Transportation | Vehicle condition, driver conduct, punctuality, comfort, booking and payment, value |
Each category holds roughly a dozen preference questions plus a handful of extras that only apply to ratings. Some questions repeat across categories on purpose — "value for money" means the same thing whether you're rating a hotel or a bar, so it's written once and reused.
Kinds of questions
Five kinds of controls show up, and which one you get depends on the question.
Importance slider (0–10)
The most common one. Drag it to say how much something matters to you. 0 means you don't need it at all, 10 means it's a deal-breaker. The number sits in the middle under the slider, and the ends are labelled.
0 · Not important — Very important · 10
An unanswered slider reads Not set — drag to answer. Once you've set one, a Clear button appears if you want to take it back to unanswered.
Target slider (0–10)
Looks the same, means something different. Instead of "how much do you care", it asks "where on this range do you want to land". Bed firmness is the clearest example: 0 is soft, 10 is firm, and picking 4 says you want it a bit on the soft side. Neither end is better — they're just different.
Want it / Don't need it
A two-button choice for things you either want or don't. There's no middle.
Pick from a list
Tap the options that apply. Some questions take one answer, some take several — tapping a selected option again removes it. Bedding type works this way.
Free text
A plain box for anything that doesn't fit a scale, like an allergy note.
Turning sharing off per answer
Under every preference sits a line that reads Shared in your link with a switch beside it. Switch it off and that single answer stops appearing to anyone holding your link. The label changes to Not shared.
New answers are shared by default. The switch is per answer, not per category, so you can share your whole hotel profile while holding back one line of it.
Rating-only questions
At the bottom of each category there's a button like Show 7 rating-only criteria. These are things worth measuring after a stay but pointless to have an opinion about beforehand — whether the front desk was staffed at 2am, say. You can't set a preference for them, and they never appear in a share link. They show up when you rate a place.
↑ Back to topAround me
Finds real places near you so you can rate them.
Open the Around me tab and your browser asks for location permission. Say yes and the list fills with places within 50 km, closest first. Distances under a kilometre show in metres.
The buttons across the top filter by category. All is the default.
Tap any place to rate it. That's what the list is for — it's a way into the rating screen, not a booking tool or a review site to browse.
Coverage is limited during the preview. The catalog holds about 3,000 places across Stockholm, New York, and Los Angeles. Anywhere else shows an empty list. That's expected, not a fault.
The screen mentions match scoring. That's a percentage showing how well a place fits your preferences, and it stays switched off until enough people have rated enough places for the comparison to mean anything. You'll see no badge rather than a made-up number.
↑ Back to topRating a place
Describing what was actually there — not whether you enjoyed it.
Tap a place in Around me and the rating screen opens. It comes in two parts.
About this visit
A few optional questions setting the scene: what you paid, which cabin or room type, that sort of thing. They're all skippable.
What you care about
The questions you set preferences for come first, so the things that matter to you are at the top. Below them, a button reveals the rest.
Skip anything you didn't notice. A blank answer is honest; a guess isn't. You need at least one answer before the Submit button turns on, and it tells you how many you're about to send.
You can rate the same place more than once — different trips, different experiences. After submitting, Rate it again starts a fresh one.
What the 0–10 numbers mean
This is the part worth reading twice, because it's the opposite of most review sites.
A rating describes whether something was there and how complete it was. It doesn't describe whether you liked it.
| Score | Means |
|---|---|
| 0 | They didn't have it at all |
| 5 | Half of it, or adequate |
| 10 | Complete, or excellent |
| blank | You didn't notice or didn't check |
0 is real information, not a missing answer. "The room had no blackout curtain" is a fact worth recording, and it's different from "I forgot to look".
Keeping likes out of the rating is what makes the whole thing work. If ratings measured enjoyment, they'd only be useful to people with your taste. Because they measure what was delivered, anyone's preferences can be laid over the same profile. A person who scores blackout curtains 0 on importance and a place that scores 0 on providing them are a perfect match, not a miss.
Some questions use words instead of numbers — Excellent through Poor, or Definitely through Definitely not for "would you go back". They work the same way: pick one, tap it again to clear it.
Two-ended questions
A few sliders have a different character from the rest, bed firmness and sound level among them. 0 isn't "absent" and 10 isn't "best" — the two ends are just two directions, and reasonable people want opposite things.
These never count toward a place's overall rating, because there's no version of "loud" that's objectively right. They only feed the match between a place and your preferences.
↑ Back to topProfile and units
Details about you that stay on your account.
The Profile tab holds your first and last name, date of birth, phone, home airport, ZIP or postal code, gender, height, and weight. Fill in what you want. Nothing here is required, and none of it goes into a share link. Phone numbers need the country code, like +14155550123. Home airport is a three-letter code, like SFO.
Tap Save when you're done — this screen doesn't save as you type, unlike Preferences.
Metric and imperial
The Units switch changes how height and weight are shown. Metric gives you centimetres and kilograms. Imperial splits height into feet and inches, and shows weight in pounds.
Switching units never changes what's stored. Height and weight are always kept in metric behind the scenes, and a line under the fields spells out the stored value so you can check. Flipping back and forth won't drift your numbers.
↑ Back to topPrivacy
What leaves your account, and what doesn't.
- Share links carry no personal details. Name, date of birth, phone, and the rest of your profile never go into a link. A share link is built from your preferences alone.
- Our support team can see who you are. So a chat can pick up where it left off, your name, email, phone, home airport, ZIP, gender, age, and your full set of preference answers are kept in Zendesk, our support tool. That includes answers you switched off for sharing. Height and weight aren't sent.
- Sharing is per answer. Everything's shared by default, and one switch per preference takes any single answer out.
- The link is the key. Anyone holding it can read what you've shared, with no sign-in. Anyone who doesn't have it can't.
- You can cut access at any time. Revoke or replace, and the old link stops working that second.
- Your ratings aren't in your link. What you thought of a hotel isn't part of what you hand to the next one.
- Location stays in your browser. Around me asks your browser where you are to sort the list. Deny the permission and the rest of the app works fine.
The support chat in the corner of this page is run by Zendesk, and anything you type into it goes to them along with the page you're on. When you're signed in, the chat knows it's you.
↑ Back to topPreview-build limits
Things that are deliberately unfinished. Worth knowing before you put real information in.
- Use test values for personal details. The app says so on the Profile screen. Don't put a real date of birth, height, or weight in yet.
- There's no account deletion in the app. Ask support if you need an account removed.
- Match scoring is off. It needs rating data from more than one person before a percentage means anything.
- The place catalog covers three cities. Stockholm, New York, Los Angeles.
Troubleshooting
"Around me" shows nothing
Two likely reasons. Either you denied location permission — the screen says so, and there's a Try location again button — or you're outside the three cities in the preview catalog. Check the permission first: it's in your browser's site settings, usually behind the padlock in the address bar.
The list says "Waiting for location…" forever
The permission prompt may be sitting behind another window, or your browser may have location switched off system-wide. On iPhone, check Settings → Privacy & Security → Location Services → Safari.
My preference didn't save
Answers save about a third of a second after you stop moving a slider, so a very fast tap-and-leave can beat it. Go back to the category and check the count under the heading. If a save fails outright you'll see a red line explaining why.
Copy link did nothing
Some browsers block clipboard access. You'll see a message telling you to long-press the link and copy it by hand — the link is shown in full under the QR code for exactly this reason.
Someone says my link is dead
You replaced or revoked it. Open Share, create a new link, and send that one. Old links never come back.
The QR won't scan
Turn your screen brightness up and hold steady — the code is dense. Sending the link as text always works as a fallback.
I'm signed out on my other device
Sessions are per browser. Sign in again there. If you just reset your password, that's expected: a reset logs out every other device.
My confirmation or reset link says it's invalid or expired
Each link works once. Confirmation links last 24 hours and reset links last 15 minutes. For a new confirmation link, log in with your email and password. For a new reset link, choose Forgot your password? again. Can't find the email? Check spam.
It says "too many attempts"
After 10 wrong passwords in 15 minutes, we pause logins for that email. Wait 15 minutes, or reset your password instead.
The page won't scroll
Fixed in September 2026. Force-reload the page (pull down to refresh on a phone) to pick up the current version.
↑ Back to topCommon questions
- Do the people I share with need an account?
- No. They open the link and read it. Nothing to install, nothing to sign up for.
- Can I share only part of my profile?
- Yes. Every preference has its own sharing switch on the Preferences tab. Switch off what you'd rather keep, and the rest still goes.
- Does my link expire?
- Not on its own. It works until you replace or revoke it.
- Can I have two links at once — one for a hotel, one for an airline?
- Not yet. There's one active link at a time, and creating a new one retires the old.
- Why is there no match percentage on places?
- Because there isn't enough rating data yet to work one out. The app shows no badge rather than invent a number.
- Why does a rating ask what was there instead of whether I liked it?
- So the same rating works for everyone. Enjoyment depends on taste; whether a hotel has blackout curtains doesn't. Keeping the two apart lets your preferences be laid over any place's profile. See What the 0–10 numbers mean.
- What does 0 mean — unanswered or terrible?
- Neither. On a rating, 0 means they didn't have it. On a preference, 0 means you don't need it. Leaving it blank is how you say "no answer".
- Is my name in the link?
- No. Name, date of birth, height, weight, and email are never in a share link, and neither are your ratings.
- How do I change my password?
- Log out, then choose Forgot your password? on the log-in screen. We'll email you a link to pick a new one. See Passwords.
- How do I delete my account?
- Ask support through the chat in the corner. There's no self-serve delete yet.
- Why is my city missing?
- The preview catalog covers Stockholm, New York, and Los Angeles. More cities come later.
- Can I add a place that isn't listed?
- No. The catalog is maintained centrally so that everyone's ratings line up against the same list of places.
- Does Knowme sell my data?
- The plan is to sell preference and ratings data to travel providers, with consent, and it isn't running yet. Nothing you enter in this preview is sold to anyone.
- Does it work offline?
- No. Every screen talks to the server.
- Is there an app to install?
- No — it runs in a browser. On a phone you can add it to your home screen from the browser's share menu, which makes it behave much like an installed app.
Glossary
| Term | Meaning |
|---|---|
| Preference | What you want, set ahead of time. Lives on the Preferences tab and goes into share links. |
| Rating | What a place actually delivered, recorded after a visit. Never goes into a share link. |
| Criterion | One thing that can be asked about — bed firmness, Wi-Fi, value for money. Most have both a preference question and a rating question. |
| Category | Hotels, Airlines, Restaurants, Bars & cocktail services, or Transportation. |
| Importance | A 0–10 preference scale. 0 means you don't need it, 10 means it's a deal-breaker. |
| Target | A 0–10 preference scale where the ends are two directions rather than less and more. Bed firmness, for one. |
| Delivery score | The 0–10 rating scale. 0 means absent, 5 adequate, 10 complete. |
| Rating-only criterion | Something worth measuring after a visit but pointless to have an opinion about beforehand. |
| Share link | The unguessable web address that shows your shared preferences. Holding the link is what grants access — there's nothing else to enter. |
| Match | A percentage showing how well a place fits your preferences. Switched off until there's enough rating data. |
Get more help
Tap the chat bubble in the corner of any page. It reaches the support team, and the assistant on the other end works from this page — so if something here is wrong or missing, saying so in the chat is the fastest way to get it fixed.